28 Instagram Bio Ideas To Elevate Your Profile In 2024

Your Instagram bio is valuable real estate. Find creative ideas for your bio and see real-world examples from notable brands and influencers.

The Instagram bio is more than just a quick blurb about your company—it’s a powerful social media marketing tool. This valuable real estate welcomes users to your profile, creates a first impression of your brand, conveys key information about your business, and turns profile visitors into followers and customers.

Let’s explore some effective Instagram bio examples, discover useful tips, and learn how to optimize your profile to maximize your Instagram marketing efforts.

What is an Instagram bio?

An Instagram bio is a concise 150-character summary about you or your business, displayed beneath your profile photo. It’s often the first point of engagement with your audience and includes the following:

• A 150-character description featuring contact information or other relevant details. You can also use emojis, hashtags, and even line breaks to create an eye-catching, readable bio that stands out.
• One website or external link.
• A customizable display name, separate from your handle (e.g., “John Doe” and @johndoe, respectively). 
• Your Instagram verification badge, if applicable. 

28 inspiring Instagram bio ideas

Browse Instagram bio ideas for each industry:

• Fashion/apparel
• Jewelry
• Beauty/skincare
• Technology/electronics
• Home goods
• Food and beverage
• Miscellaneous

1. Bombas

Sock brand Bombas uses its Instagram bio to share its mission. Rather than advertising products, it highlights its commitment to donating to the homeless with every purchase. 

2. Skims

Skims keeps its Instagram profile simple and direct. It leverages Highlights to promote the latest lines, and guides shoppers to useful links. 

3. KaiKini Bikinis

KaiKini Bikinis reinforces its brand values and product attributes in its bio, while providing a link to KaiKini’s main website.

4. Arcteryx

Arcteryx uses a hashtag in its bio as an invitation for followers to click on it and join its summer challenge. 

5. iHeartRaves

iHeartRaves incorporates several key Instagram bio ideas, including emojis that appeal to its younger, festival-going audience. It also links to sale items.

6. MVMT

MVMT subtly integrates hashtags and emojis in its bio. The call-to-action (CTA) directs followers to the latest product lines on its website. 

7. Jaxxon

Jaxxon sprinkles some social proof into its bio, mentioning its numerous five-star reviews and celebrity clientele. 

8. Blume

Blume’s creative, concise bio clearly states its product benefits. It also includes in-store availability and a few well-placed emojis. 

9. Mother Science

Mother Science splashes its slogan across a stylish monochrome Instagram bio, while highlighting its award-winning status. 

10. Prose

Prose uses emojis to bullet point key brand information. Its strategic use of Highlights allows shoppers to easily explore ingredients, mission, and community. 

11. ColourPop Cosmetics

ColourPop Cosmetics emphasizes its cruelty-free status and in-store availability in its Instagram bio.

12. Lip Lab

Lip Lab’s Instagram profile showcases its signature color palette. It engages the audience by soliciting opinions, followed by a clear CTA. 

13. Master & Dynamic

Master & Dynamic embraces minimalism with a simple tagline and LikeShop URL. Its Stories highlight individual products, mirroring the clean, simple aesthetic of its imagery. 

14. Quad Lock

Quad Lock presents a mostly stark bio. It uses Story thumbnails with black backgrounds and striking white graphics. The bio highlights free shipping and links to the brand’s main website.

15. Wyze

Wyze keeps its Instagram bio concise, focusing on its unique selling point. The Highlights match the brand’s color scheme, reinforcing a futuristic feel. 

16. Anker

Anker’s Instagram profile consistently uses its bright blue color scheme. It employs emojis to highlight key actions and showcases products through its Highlights. 

17. Ruggable

Ruggable’s brief Instagram bio efficiently communicates its market availability and directs visitors to learn more about the brand and its products. 

18. St. Frank

St. Frank leads with social proof in its Instagram bio, featuring praise from Vogue. It also promotes ethical practices, physical store locations, and its free shipping policy.

19. Hem

Hem uses its Instagram bio to showcase its brand promise and mission. It also promotes a separate account dedicated for limited edition products and includes a bio link.

20. Le Creuset

Le Creuset highlights its expertise and heritage in its Instagram bio, while encouraging followers to share product photos and stories using a brand hashtag. 

21. Soylent

Soylent’s Instagram bio informs visitors about in-store availability and provides a direct link to its Amazon store for easy purchasing. 

22. Olipop

Olipop uses emojis to highlight key brand and product information, while also indicating where customers can find its products in-store. 

23. Ugly Drinks

Ugly Drinks’ cool Instagram bio features an easy-to-read list format, playful emojis matching the brand’s tone, and highlights supported causes. It includes a Linktree URL and promotes the brand’s TikTok account.

24. Pure Cycles

Pure Cycles’ exemplary Instagram bio includes subtle emoji use, well-designed Stories thumbnails, and a website link. It also encourages user-generated content (UGC) with a branded hashtag.

25. Flaus

Flaus’s Instagram bio uses emojis to highlight key brand facts, including media features. The brand’s personality shines through its Highlights reel, featuring bold, cartoon-like imagery on a black background. 

26. Flamingo Estate

Flamingo Estate’s Instagram bio reads almost poetically. Its main CTA links to a guide on “becoming alive,” offering followers a lifestyle experience rather than just shopping. 

27. Antler

Luggage brand Antler showcases its industry longevity in its Instagram bio and includes a branded hashtag. Its Highlights cover everything from events to new products and media exposure. 

28. Holstee

Holstee’s bright and playful brand identity is reflected in its simple bio, featuring a tagline and link-in-bio URL. Its Stories thumbnails showcase beautiful but minimal design.

What makes a great Instagram bio?

After exploring some of the best Instagram bio ideas, let’s take a look at what makes a bio truly effective. Despite the limited space, a creative Instagram bio should: 

• Highlight essential business information (brand name, category, etc.)
• Provide a way for users to contact you
• Showcase your brand personality, aligning with your voice across platforms
• Establish your unique selling proposition
• Drive actions like content sharing, event registration, or website purchases

Fortunately, Instagram offers various features to complement your written bio, helping you create a profile that quickly communicates your business, products, and desired user actions.

How to use your Instagram bio for branding 

To optimize your Instagram for business, consider these best practices: 

• Prominently display your brand name. Ensure your brand name is clearly visible at the top of your bio. If it’s long, consider using a recognizable abbreviation or keyword. Maintain consistency across platforms for easy discovery.
• Include a tagline or slogan. Craft a catchy tagline that encapsulates your brand’s essence in a few words. For example, ia bakery might use “Freshly baked happiness” to convey its mission quickly.
• Highlight your unique selling proposition (USP). Briefly explain what sets your brand apart. Use phrases like “100% organic” or “handcrafted with love” to attract your target audience and communicate your value.
• Use relevant keywords. Incorporate niche-specific keywords to improve profile discoverability. For instance, a fitness coach might include terms like “fitness tips” or “personal training.” Use hashtags sparingly and only if brand-specific.
• Incorporate brand-relevant emojis. Add personality with emojis, using them to break up text and highlight key points. For example, a travel blogger might use a globe 🌍 or airplane ✈️. Use them sparingly to maintain readability and still be professional. 
• Add a clear call-to-action (CTA). Encourage specific actions with a well-placed CTA, such as “Shop now!” or “Check out our latest blog!” Make sure it’s action-oriented and aligns with your goals.
• Link strategically. Make the most of Instagram’s limited clickable links by directing users to your website, a specific product page, or a landing page. Consider using a link-in-bio tool to create a page with multiple links, making it easier for users to find your products.

Instagram bio templates to copy and paste

To help structure your Instagram bio, consider using a template with these key elements:

1. Brand tagline
2. Brand description
3. Product attributes
4. Where to shop
5. Hashtag
6. Link
7. Call-to-action (CTA)

Here’s a few CTAs you can copy and paste into your Instagram bio:

• Shop now 🛒
• Shop the sale 🔥
• Check out the latest 🔥
• View the collection ⬇️
• Check out our website
• 📧 Subscribe
• 📸 Tag us
• Follow for discounts and news!

Tips and tricks to create the best Instagram bio

Before diving into how to craft the perfect Instagram bio, let’s take a look at its key components. Given the limited character count, it’s crucial to prioritize certain objectives in your bio before optimizing the rest of your profile.

Tell profile visitors who you are and why they should care

Your bio should primarily explain what your business offers and who you serve. When new users discover you on Instagram, quickly provide the info they need to stay interested. Use concise copy that gets your point across efficiently, as shown by Knix in the example below:

Think creatively

Your bio doesn’t need to be text-only. Stand out by using:

• Customized fonts (copy and paste from online generators)
• Fun emojis to add personality ☕️
• Directional characters to highlight key parts ↴👇

Useful tools for creating unique bios include:

• LingoJam Fancy Text Generator: change the fonts and add bold or italicized formatting
• Cool Symbol: get characters, symbols, and emojis to add to your bio, as well as change fonts
• Emojipedia: a “dictionary” of emojis, complete with description and the ability to copy and paste

Optimize your profile photo

Use a high-quality, easily recognizable image that aligns with your brand. Your logo often works best. Aim for a size between 110 by 110 pixels and 200 by 200 pixels to avoid blurring or stretching. 

Choose an effective username and display name

Your username ideally should be your business name. If it’s already taken, add a small detail (e.g. @yourbrand_us, @yourbrand_men). Use the display name field for your full business name with proper capitalization and spacing.

Include a strong call-to-action (CTA)

Featuring a call to action in your bio’s copy can be a valuable addition—the same way it’s valuable in your Instagram captions. Effective CTAs increase user engagement. Consider these approaches:

• Be direct: “Click our bio link to shop our latest products.”
• Encourage sharing: “Tag #brandedhashtag to be featured.”
• Promote offers: “Shop our Black Friday sale.”
• Highlight contests: “Share your favorite flavor for a chance to win!👇”

Keep these CTA best practices in mind:

• Put your top priority CTA at the end of the bio. People will be more likely to take that action after you’ve established who you are. Plus, it puts your CTA in close proximity to your link.
• Provide clear instructions where needed. Opt for something like “Share your unboxing experience with #opensesame” with a clickable hashtag at the end.
• Start with action verbs (Start, Shop, Tag, etc.) and eliminate unnecessary words.

Remember: You can adapt your bio to promote special events or limited-time offers as needed.

Maximize your bio link

Your Instagram profile allows for a limited number of clickable links in your bio. This link can direct followers to your website, a specific campaign, or anywhere you want to drive traffic.

Since most Instagram users browse on smartphones, ensure your bio link is optimized for mobile devices. Shopify’s free Linkpop tool allows you to create a custom URL, connecting followers to a mobile-friendly page with important links such as your online store, content, and products.

Consider linking to:

• Your latest product launch
• A link curation page (e.g., Linktree)
• A signup page for a course, email list, or contest
• Your latest article or video
• An event registration page, such as a Meetup or tradeshow

Adapt your bio copy to include a CTA for your new link. To track link effectiveness, use a URL shortener like Bitly with UTM tracking to measure click-throughs. Add “action buttons” for easy contact.

Users often want to contact brands directly on Instagram. To manage this efficiently, direct customers to your preferred channels by adding contact information to your bio. This contact info will appear as clickable buttons on your profile when viewed through Instagram’s mobile app.

Edit your profile and tap “Contact Options” to add:

• Phone number (for calls or texts)
• Email address
• Physical address
• Third-party services for appointments or ticket purchases

Only provide information for customer service channels you actively support. This information will appear as clickable buttons on your mobile profile.

Enable Shopping on Instagram

After setting up Shopping on Instagram and tagging images with product tags, a Shop tab will appear on your profile. This tab showcases content featuring your product tags, allowing users to browse and purchase directly through your photos.

To set up:

1. Ensure you have a Shopify store.
2. Set up Shopping on Instagram.
3. Start tagging products in your posts.

For best results, only use product tags on photos that clearly showcase your items, creating a curated gallery under your Shop tab.

Curate Highlights for your profile

Instagram Stories Highlights are an essential part of Instagram marketing. These are groups of Stories you can present as clickable thumbnails on your profile, giving them a longer-lasting presence. You can name and organize them as you see fit.

Highlights appear below your bio, above your Instagram feed. When clicked, they show saved Stories in sequence. For example, United By Blue has curated Stories for product collections, environmental cleanups, its online store, news, and press.

Highlights consist of two parts:

1. Highlight name: label individual stories and thumbnail Highlights
2. Highlight covers: custom icon or image representing the Story topic

Highlights allow you to feature content that strongly represents your brand at the top of your feed, where users are most likely to see it. This gives you control over your narrative and the chance to produce Stories specifically for Highlights.

To create Highlights:

1. Go to your profile page and tap “New+” under your bio.
2. Select Stories from your archive based on a specific theme.
3. Name your Highlight (maximum 15 characters).
4. Edit the cover image.

Common Highlights themes include:

• Event coverage or details
• User-generated content
• Product tutorials
• “How it’s made” content
• Behind-the-scenes footage
• Product features or bestsellers
• News and announcements

Share a “social media only” promo code

To incentivize followers to visit your site and make a purchase, consider including a coupon code in your bio. For example, Nutriseed offers followers 10% off their first order.

Discounts and promo codes are proven conversion drivers. They not only encourage users to visit your site but also provide a way to track conversions accurately. Use a unique code in your bio to monitor sales driven from Instagram.

Analyze the data to see what products are popular among Instagram-driven customers. Use these insights to inform your Instagram strategy. For instance, if there’s high interest in a particular product, consider doing a Q&A about it in your Stories, or partnering with a local Instagram influencer for promotion.

Common Instagram bio mistakes to avoid

Your bio is often the first impression potential followers have of your brand, so it’'s crucial you get it right. Here are some common mistakes to avoid:

Being too vague or generic. Instead of saying “I sell things,” try “Handmade jewelry for everyday elegance.” Be specific about what you offer, using descriptive language that reflects your unique style.

Not including a call to action (CTA). Add a clear and compelling CTA to guide your audience. Use phrases like “Shop our collection,” “Join our newsletter,” or “Book a free consultation.” Make it actionable and relevant to your goals.

Overusing hashtags. While hashtags can aid discovery, overloading your bio can make it look cluttered. Use one or two relevant hashtags if necessary, but focus more on crafting a clear message.

Using irrelevant or outdated information. Regularly update your bio to reflect your current offerings and brand identity. Think of it as your digital outfit—keep it fresh and on-brand.

Not proofreading for typos and grammatical errors. Before finalizing your bio, proofread it multiple times. Read it aloud or ask someone to review it. Consider using a grammar-checking tool for extra assurance.

Create the perfect Instagram bio for your brand

As you build relationships and post new content on Instagram, remember to apply these tips on how to get more Instagram followers and what to post on Instagram. From Instagram bio quotes to creative ideas, your bio can convince visitors to follow your brand and engage with your content.

Instagram bio FAQ

Can I use hashtags in my Instagram bio?

Yes, but they don’t make your profile discoverable through hashtag searches. Use branded hashtags unique to your business to build brand awareness.

How can I make my Instagram bio stand out?

Be concise and specific, use engaging language, incorporate relevant keywords and emojis, feature Instagram bio quotes, and include a clear CTA. Regularly update your bio to keep it fresh.

How many characters are in an Instagram bio?

An Instagram bio allows up to 150 characters. Choose your words carefully to make them concise and impactful.

How do you put a clickable link in an Instagram bio?

To add a link to your bio:

1. Open your Instagram mobile app.
2. Tap the person icon on the bottom right to visit your profile.
3. Tap Edit Profile at the top of the screen.
4. Add a link to your website or landing page.
5. Tap Done to save your bio.

How do you edit an Instagram bio?

To edit your business information on Instagram:

1. Go to your account.
2. Tap Edit Profile.
3. Under Public Business Information, edit the Facebook page your Instagram account is connected to, your business category, and your business contact info.
4. Tap Done to return to your profile.

How do you add a location to your Instagram bio?

To add the location of your business on Instagram:

1. Go to your Instagram account.
2. Tap Edit Profile.
3. Under Public Business Information, edit your company location.
4. Tap Done to return to your profile.